Prototyping also provides you with a chance to evaluate the aesthetics and ergonomics of your product. You can see how it looks and feels in person and make changes accordingly. This process can also help you gain valuable customer feedback and fine-tune your product to better meet their needs. Another advantage of prototyping is the ability to showcase your product to potential investors, partners, or customers. A prototype is a physical representation of your product idea and enables you to demonstrate the features and benefits of your product in a tangible way.